Advertising makes consumers aware of your brand and promotes a positive image; _____ serve(s)to consummate the transaction.

Question

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Promotions are specific marketing activities or offers designed to encourage customers to make a purchase or take a desired action, such as a limited-time discount or a buy-one-get-one-free deal. While advertising plays an important role in building brand awareness and shaping consumer attitudes, promotions are often the final push that convinces customers to actually make a purchase.

Advertising Makes Consumers Aware of Your Brand and Promotes a Positive