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Which of the Following Statements Is FALSE

Question 48

Multiple Choice
Which of the following statements is FALSE?

Which of the following statements is FALSE?


A) Promotions are capable of accomplishing more than a single objective.
B) Specific promotion techniques achieve different objectives depending on the specific form of delivery vehicle.
C) Sales promotion tools may support advertising efforts by reinforcing a brand's image.
D) Consumer-oriented promotions cannot leverage trade support.
E) All consumer-oriented promotion techniques provide consumers with rewards.

Correct Answer:

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