
Which of the following statements is FALSE?
A) Promotions are capable of accomplishing more than a single objective.
B) Specific promotion techniques achieve different objectives depending on the specific form of delivery vehicle.
C) Sales promotion tools may support advertising efforts by reinforcing a brand's image.
D) Consumer-oriented promotions cannot leverage trade support.
E) All consumer-oriented promotion techniques provide consumers with rewards.
Correct Answer:
Verified
Q42: The use of _ would be suggested
Q44: The premier sales promotion device for generating
Q45: A hair product company wishing to reach
Q46: Maria purchased a new brand of frozen
Q48: It is estimated that online sampling costs
Q49: Julie is on a tight budget and
Q51: _ includes any method used to deliver
Q52: The most frequent form of sampling is
Q53: Generally speaking,consumers are more responsive to _
Q58: Sampling to college students at the beginning
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