The premier sales promotion device for generating trial usage is _____.

Question

Quizplus · Accepted Answer

Sampling is the best sales promotion device for generating trial usage because it allows potential customers to try a product before committing to a purchase. This lowers the perceived risk of trying a new product, and if the customer likes the product, they are more likely to make a repeat purchase. Coupons, premiums, contests, and price-offs can also be effective in generating trial usage, but sampling is typically the most effective for products that consumers are hesitant to try due to high perceived risk.

The Premier Sales Promotion Device for Generating Trial Usage Is