Which of the following is FALSE regarding mail-delivered coupons?
A) Mailed coupons achieve the highest household penetration.
B) Direct-mail coupons increase the amount of product purchases.
C) Mail-delivered coupons achieve the highest redemption rate of all mass-delivered coupon techniques.
D) Mail-delivered coupons represent about 2 percent of all manufacturer-distributed coupons.
E) Direct-mailed coupons are the least expensive coupon distribution method.
Correct Answer:
Verified
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