In order to demonstrate strong support for their company,frontline employees or supervisors should always use "they" language when dealing with customers.

Question

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One mistake that many frontline employees and supervisors make in communications with customers is to intentionally or unintentionally demonstrate a lack of commitment or support for their company and a sense of powerlessness. A common way in which this occurs is with the use of "they" language when dealing with customers.

In Order to Demonstrate Strong Support for Their Company,frontline Employees