Research has shown that the perceived value of a premium item depends on the value of the brand that is offering the gift.

Question

Quizplus · Accepted Answer

Research has indeed shown that the perceived value of a premium item is influenced by the brand that is offering it. A premium item offered by a reputable or high-end brand is likely to be perceived as more valuable than the same item offered by a lesser-known or lower-end brand. This is known as brand equity and can have a significant impact on a company's marketing and sales strategies.

Research Has Shown That the Perceived Value of a Premium