Price-off promotions are effective when the marketer's objective is to reward present brand users.

Question

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Price-off promotions involve lowering the price of a product, which can be an effective way to reward present brand users for their loyalty. By offering discounts to loyal customers, marketers can increase customer satisfaction and encourage repeat purchases. However, price-off promotions may not be as effective if the marketer's objective is to attract new customers or increase overall sales volume.

Price-Off Promotions Are Effective When the Marketer's Objective Is to Reward