Reactive marketing public relations describes the conduct of public relations in response to internal influences.
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Q2: Feature articles are expensive to prepare.
Q5: Quick and positive responses to negative publicity
Q7: Marketing public relations messages come across not
Q13: A product release may be aired on
Q13: Research has shown that those who are
Q14: Commercial rumors are widely circulated but unverified
Q16: Publicity is the major tool of proactive
Q17: Feature articles are detailed descriptions of products
Q18: Executive-statement releases are typically published in the
Q20: In general,the most dramatic factors underlying the
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