
Reactive marketing public relations deals typically with changes that have negative consequences for an organization.
Correct Answer:
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Q1: Conspiracy rumors deal with undesirable or harmful
Q2: Product releases cover forecasts of future sales
Q7: Marketing public relations messages come across not
Q9: All new products can rely on publicity
Q10: Public relations efforts should not be aimed
Q11: Proactive marketing public relations is dictated by
Q13: Research has shown that those who are
Q16: Executive-statement releases may address such topics as
Q19: Proactive marketing public relations is undertaken as
Q20: Marketing public relations messages are considerably more
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