The _____ marketing public relations strategy is offensively oriented and opportunity seeking.

Question

Quizplus · Accepted Answer

A proactive marketing public relations strategy is focused on seeking out opportunities and taking a more aggressive approach to promoting a brand or product. This approach involves actively seeking out media coverage, identifying potential issues before they arise, and taking steps to address any negative perceptions of the brand. By contrast, a reactive strategy is focused on responding to events as they happen, while a defensive strategy is focused on maintaining the status quo and avoiding negative attention. An accommodation strategy involves working to find a compromise between conflicting interests, while a tactical strategy is focused on using specific tactics to achieve specific goals.

The _____ Marketing Public Relations Strategy Is Offensively Oriented and Opportunity