Kellogg's,a manufacturer of breakfast cereals,wants to help educate children about healthy lifestyles.The company has developed a teaching resource for elementary school teachers to use in their classrooms to help children learn the basics of a healthy diet and how breakfast (which includes cereal,of course)fits into that lifestyle.This is an example of _____ marketing public relations.

Question

Quizplus · Accepted Answer

Proactive marketing public relations involve initiatives taken by a company to positively shape its public image and educate its audience, rather than responding to a specific event or crisis. Kellogg's development of a teaching resource for healthy lifestyles is a proactive measure to promote a positive image and educate about the benefits of their product as part of a healthy diet.

Kellogg's,a Manufacturer of Breakfast Cereals,wants to Help Educate Children About