Walmart has been criticized as being discriminatory in its employment practices toward women and minorities.Walmart has developed a concerted public relations effort to counter this criticism.This public relations effort is an example of _____ marketing public relations.

Question

Quizplus · Accepted Answer

Reactive marketing public relations involves responding to criticisms or events that have already occurred. In this case, Walmart is reacting to the criticism of its employment practices towards women and minorities by developing a public relations effort to counter it.

Walmart Has Been Criticized as Being Discriminatory in Its Employment