Sears,the large retail chain,was accused in the 1990s of charging customers in California for automobile repair work that allegedly was never performed.The CEO of Sears immediately hit the airways to apologize and announce that nothing like this would happen in the future.The CEO's action represents _____.
A) proactive marketing public relations
B) reactive marketing public relations
C) rumor control
D) an executive-statement release
E) sponsorship
Correct Answer:
Verified
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