Which of the following activities should be included in an antirumor campaign?

Question

Quizplus · Accepted Answer

All of these activities should be included in an antirumor campaign. Deciding the specific points in the rumor that need to be refuted is important for providing specific information to counter the rumor. Emphasizing that the rumor is untrue or unfair helps to dispel any doubts or concerns. Picking appropriate media and vehicles for delivering the antirumor message ensures that the message is received and understood by the intended audience. Selecting a credible spokesperson to deliver the message on the company's behalf can help to increase the credibility and effectiveness of the message.

Which of the Following Activities Should Be Included in an Antirumor