Marketing communications-especially via advertising media-is critical for getting the information-dissemination ball rolling.Thereafter,it is _____ that drive the flow of information about products,services,and brands.

Question

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Once the advertising media has disseminated the information about products, services and brands, social interactions among consumers, peers, and opinion leaders play a critical role in driving the flow of information. Word-of-mouth marketing, viral marketing, reviews and recommendations on social media or other online platforms, and consumer-to-consumer interactions are all examples of social interactions that can have a significant impact on the spread of information and the success of marketing efforts. Therefore, B (social interactions) is the best choice.

Marketing Communications-Especially Via Advertising Media-Is Critical for Getting the Information-Dissemination