Selecting an appropriate cause is a matter of fitting the brand to a cause that is naturally related to the brand's _____.

Question

Quizplus · Accepted Answer

Selecting an appropriate cause for a brand involves aligning the cause with the brand's attributes, benefits, and image to ensure a natural and coherent fit. This alignment helps in creating a genuine and meaningful connection between the brand and the cause, enhancing the brand's appeal and credibility.

Selecting an Appropriate Cause Is a Matter of Fitting the Brand