Question 1

Selecting an appropriate cause is a matter of fitting the brand to a cause that is naturally related to the brand's _____.

Accepted Answer

Selecting an appropriate cause for a brand involves aligning the cause with the brand's attributes, benefits, and image to ensure a natural and coherent fit. This alignment helps in creating a genuine and meaningful connection between the brand and the cause, enhancing the brand's appeal and credibility.

Question 2

Compare and contrast proactive and reactive marketing public relations,and give an example of each.

Accepted Answer

The answer of Compare and contrast proactive and reactive marketing...

Question 3

Explain the practice of sponsorship marketing,and five factors accounting for its growth.

Accepted Answer

The answer of Explain the practice of sponsorship marketing,and five...

Question 4

Assume that you are the public relations director for a large multinational corporation.There are rumors that the chief executive officer has bribed foreign officials.How would you handle the situation?

Accepted Answer

The answer of Assume that you are the public relations...

Question 5

Select a major employer in your area.Describe a cause-related marketing project for this firm.

Accepted Answer

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Question 6

Name and describe the tools that are available to a public relations director when using proactive marketing public relations.

Accepted Answer

The answer of Name and describe the tools that are...

Question 7

Explain what ambush marketing is,and discuss the ethical implications of this practice.

Accepted Answer

The answer of Explain what ambush marketing is,and discuss the...

Quiz 21: Public Relations,Word-of-Mouth Influence,and Sponsorships