It is relatively simple to measure outdoor advertising's audience.

Question

Quizplus · Accepted Answer

It is not relatively simple to measure outdoor advertising's audience as compared to other forms of advertising. Outdoor advertising audiences are estimated based on factors like traffic volume, demographic data, and surveys, but there is always a margin of error. New technologies like geolocation tracking and digital displays are helping to improve the accuracy of audience measurement, but it is still a challenging task.

It Is Relatively Simple to Measure Outdoor Advertising's Audience