"Noticeability" refers to the ability of a sign to capture attention.
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Q33: Poster panel billboards are silk-screened or lithographed
Q34: High cost per thousand is a disadvantage
Q35: There is no way to determine the
Q36: The low cost and easy visibility of
Q37: On-premise signs enable consumers to identify and
Q39: The two general categories of on-premise signs
Q40: Painted bulletins are hand painted directly on
Q41: A high proportion of purchases in supermarkets are
Q42: POP materials supplied by manufacturers rarely go
Q43: POP materials stimulate impulse purchasing.
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