POP materials supplied by manufacturers rarely go unused by retailers.
Correct Answer:
Verified
Q37: On-premise signs enable consumers to identify and
Q38: "Noticeability" refers to the ability of a
Q39: The two general categories of on-premise signs
Q40: Painted bulletins are hand painted directly on
Q41: A high proportion of purchases in supermarkets are
Q43: POP materials stimulate impulse purchasing.
Q44: In-store media include retail digital signage,shopping cart
Q45: Temporary POP displays have an intended lifespan
Q46: POP displays serve as the capstone for
Q47: The merchandising function is served when POP
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