The notion underlying good packaging is gestalt,which refers to the _____.
A) notion that people react to the unified whole, not to the individual parts, of the package
B) empty-vessel philosophy
C) VIEW model
D) degree of workability
E) implied meaning of information on the package
Correct Answer:
Verified
Q43: POP materials stimulate impulse purchasing.
Q44: In-store media include retail digital signage,shopping cart
Q45: Temporary POP displays have an intended lifespan
Q46: POP displays serve as the capstone for
Q47: The merchandising function is served when POP
Q49: The brand lift index gauges the average
Q50: MIRROR is an initiative for acquiring standard
Q51: One reason manufacturer-supplied POP materials go unused
Q52: POP displays benefit all participants in the
Q53: Some POP materials go unused because they are too
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