There are two factors that determine whether information or emotion is emphasized in a brand's package.They are _____.

Question

Quizplus · Accepted Answer

The nature of the product category and consumer behavior are the two factors that determine whether information or emotion is emphasized in a brand's package. Product categories that are more functional may emphasize information, while those that are more emotionally driven may emphasize emotions. Consumer behavior also plays a role in this decision, as brands may choose to emphasize emotions if their target market has a strong emotional attachment to the brand or product.

There Are Two Factors That Determine Whether Information or Emotion