Poster-advertising space has historically been sold in terms of _____,which represent the percentage of the population that is theoretically exposed to an advertiser's billboard message.

Question

Quizplus · Accepted Answer

Showings represent the percentage of the population that is theoretically exposed to an advertiser's billboard message. This term is specific to the outdoor advertising industry and is used to quantify the visibility and potential audience reach of billboard advertisements.

Poster-Advertising Space Has Historically Been Sold in Terms of _____,Which