What does one outdoor gross rating point (GRP) mean?
A) reaching 1 percent of the population in a particular market a single time
B) reaching 1 percent of the population 100 percent of the time
C) reaching 10 percent of the population in a particular market a single time
D) reaching 100 percent of the population in a particular market a single time
E) reaching 100 percent of the population in a particular market 100 percent of the time
Correct Answer:
Verified
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Q108: One factor that has limited the growth
Q109: What factor has retarded the growth of
Q112: Point-of-purchase displays accomplish which of the following
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Q114: The point of purchase is the time
Q119: One limitation of outdoor advertising is _.
A) lack
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