Which type of display has been shown in research to be effective in bringing a brand's name to a consumer's active memory and increasing the probability of purchasing that brand?

Question

Quizplus · Accepted Answer

Motion displays are effective in capturing consumers' attention and bringing a brand's name to active memory, which can increase the likelihood of purchasing that brand. They stand out due to their dynamic nature in a retail environment, making them more noticeable compared to static displays.

Which Type of Display Has Been Shown in Research to Be