On Wednesday night,Laura viewed with much interest a TV commercial for a new,no-fat brand of snack food.She went to the store on Thursday but couldn't remember the brand name of the no-fat snack food.However,at home Thursday night while watching television,Laura finally remembered the brand name of the snack food.This situation demonstrates the working of the _____.

Question

Quizplus · Accepted Answer

The scenario described in the question describes the encoding specificity principle, which states that memory retrieval is most effective when it occurs in the same context in which the information was learned. In this situation, the context of watching TV helped Laura remember the brand name of the snack food, as this was where she had originally seen the commercial for it. The other answer choices are not relevant to the situation described in the question.

On Wednesday Night,Laura Viewed with Much Interest a TV Commercial