Media advertising and POP communications must be _____ so that in-store reminder cues can capitalize on the back-ground work media advertising accomplishes.

Question

Quizplus · Accepted Answer

Tight integration between media advertising and POP communications ensures that in-store cues are consistent and build upon consumer familiarity with the brand or product, ultimately leading to increased sales. Heavy use of advertising or informative messages may not necessarily create the necessary integration and consistency. Unique advertising may not translate well into in-store cues. Awareness generating advertising may not be enough to prompt purchasing behavior without consistent in-store reminders.

Media Advertising and POP Communications Must Be _____ So That