In the Consumer Buying Habits Study,the summation of generally planned,substitute,and unplanned purchases constitutes the _____.

Question

Quizplus · Accepted Answer

The summation of generally planned, substitute, and unplanned purchases reflects the in-store decision rate. This term is used to describe the proportion of purchasing decisions made by consumers while they are inside the store, influenced by the store's environment, product placement, promotions, and other in-store factors.

In the Consumer Buying Habits Study,the Summation of Generally Planned,substitute,and