A British food company reduced absenteeism by giving employees with perfect attendance each month two chances (through a lottery)to win $500.This is an example of:

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The company's strategy to reduce absenteeism by offering a chance to win a monetary reward (lottery) to employees with perfect attendance is an example of behavior modification, which is based on the principles of reinforcement. More specifically, the use of a variable ratio schedule of reinforcement (where the reward is given randomly and unpredictably) is likely to increase the frequency of the desired behavior (attendance) because it creates a stronger motivation to engage in it. Therefore, both option B (behavior modification) and D (a variable ratio schedule of reinforcement) are correct.

A British Food Company Reduced Absenteeism by Giving Employees with Perfect