Tsunami Ltd.hired a consultant to assess the corporate culture of Wise Widgets,which Tsunami wanted to acquire.Executives at Wise Widgets were eager to be acquired by Tsunami,so were willing to have its senior executives interviewed by the consultant regarding the company's culture.The consultant also relied heavily on news releases and other public relations statements produced by executives at Wise Widgets to decipher the company's culture.In this situation,the consultant probably is measuring Wise Widgets's:

Question

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The consultant is relying on statements produced by executives to assess the culture, which suggests that they are trying to identify the dominant culture of Wise Widgets.