Which of the following is a benefit of advertising on the Internet?
A)It reduces the producer's cost of production.
B)It lowers the true price consumers pay for the product by reducing consumers' search costs.
C)It increases the supply of the product in the market and lowers its money price.
D)It reduces the deadweight loss in the market.

Question

Quizplus · Accepted Answer

Advertising on the Internet can lower the true price consumers pay for the product by reducing their search costs. This is because consumers can easily find information about the product online, which saves them time and effort in searching for the product in physical stores.

Which of the Following Is a Benefit of Advertising on the Internet