Personal selling serves three major roles in a firm's overall marketing effort: they are the critical link between a firm and its customers; __________; and salespeople may play a dominant role in a firm's marketing program.
A) salespeople play a key role in research and development
B) salespeople are the company in a consumer's eyes
C) salespeople play a dominant role in implementing an organization's pull strategy
D) salespeople provide the most valuable resource for segmenting and selecting target markets
E) salespeople may play a key role in a firm's industrial classification based upon their education and training
Correct Answer:
Verified
Q1: Personal selling requires the _ flow of
Q2: Personal selling assumes many forms based on
Q3: Which of the following statements regarding the
Q4: Anne Mulcahy is successfully restoring Xerox's legendary
Q6: Personal selling serves three major roles in
Q7: Virtually every occupation that involves customer contact
Q8: Broadly speaking there are two types of
Q9: Anne Mulcahy's task at Xerox Corporation is
Q10: The two-way flow of communication between a
Q11: Planning the selling program and implementing and
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