The practice of using the telephone rather than personal visits to contact customers is referred to as __________.

Question

Quizplus · Accepted Answer

Outbound telemarketing is the practice of using the telephone to contact customers, which is distinct from inbound telemarketing where customers call a company. Cold canvassing is a technique where someone contacts potential customers who are not expecting to be contacted. Cross-calling is not a commonly used term in sales. Masochistic sales is not a term used in sales at all.

The Practice of Using the Telephone Rather Than Personal Visits