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Encyclopedia Britannica Pays to Have a Business Reply Card Bound

Question 65

Multiple Choice

Encyclopedia Britannica pays to have a business reply card bound into magazines adjacent to its advertisement.The ad asks people to return the card for more information on how its encyclopedias can help children do better in school.Encyclopedia Britannica is engaging in


A) cold-canvassing.
B) sales follow-up
C) order taking.
D) data-mining.
E) prospecting.

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