Advertising with a coupon or a toll-free number; exhibits at trade shows and conferences; using the Internet including web sites, e-mail, bulletin boards, and newsgroups; and cold canvassing are all activities that would take place during the __________ stage of the personal selling process.

Question

Quizplus · Accepted Answer

Prospecting is the stage of the personal selling process where a salesperson identifies potential customers or clients. The activities listed, such as advertising with a coupon or toll-free number, exhibiting at trade shows, using the internet, and cold canvassing, are all ways to generate leads and discover potential customers during the prospecting stage.

Advertising with a Coupon or a Toll-Free Number; Exhibits at Trade