Russ Berry Company is a company that makes gifts and collectibles.When its southeastern sales rep is driving through a community on her way to make a sales call, she looks for small independent florists and gift shops.When she finds a retailer whom she knows is not carrying Russ products, she stops and makes a sales call.The company's sales rep uses _________ to find prospects.

Question

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The sales rep is using the technique of cold canvassing, which involves approaching potential customers who have not expressed interest in the product. The rep is actively seeking out independent florists and gift shops who are not already carrying Russ products, indicating that she is trying to generate new business leads.

Russ Berry Company Is a Company That Makes Gifts and Collectibles.When