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A Salesperson AT Toshiba America Medical Systems Uses a Laptop

Question 255

Multiple Choice

A salesperson AT Toshiba America Medical Systems uses a laptop computer with build-in CD-ROM capabilities to provide interactive presentations for their computerized tomography (CT) and magnetic resonance imaging (MRI) scanners.In it the customer sees elaborate three-dimensional animations, high-resolution scans, and video clips of the company's products in operation as well as narrated testimonials from satisfied customers.Such technological capabilities have made it both effective both for sales presentations and for training its salespeople.This would be an example of the use of


A) specialized order taker.
B) sales management principles.
C) customer relationship management.
D) salesforce technology.
E) account management policies.

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