When the Lorillard Tobacco Company places ads discouraging teenagers from smoking, they are using which type of advertising?

Question

Quizplus · Accepted Answer

Advocacy advertising aims to promote a particular point of view or cause, and in this case, Lorillard is promoting the message of discouraging teenagers from smoking. It is not a pioneering, competitive, comparative, or reminder advertising as it does not introduce a new product, compare itself to a competitor, or remind consumers about a particular product.

When the Lorillard Tobacco Company Places Ads Discouraging Teenagers from Smoking