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Infomercials Refer to

Question 137

Multiple Choice

Infomercials refer to


A) public service announcements used to notify local citizens of impending danger due to weather or other natural disasters.
B) time reserved as part of an agreement with the FCC to allow for presidential debates and issues of national concern.
C) program-length (30-minute) advertisements that take an educational approach to communication with potential customers.
D) direct marketing campaigns that are treated as regularly scheduled broadcasts and only charged for the 20 seconds spots during the program when the firm actually solicits orders.
E) educationally formatted programming that is pre-paid or ordered privately by the consumer.

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