Although national advertising campaigns rarely include newspapers unless in conjunction with local distributors of their products, exceptions to this would be _________.

Question

Quizplus · Accepted Answer

The Wall Street Journal and USA Today are both national newspapers that are often included in national advertising campaigns. The National Enquirer and The National Review are not considered mainstream national newspapers, and The New York Times and The Saturday Evening Post have seen a decline in readership and advertising revenue in recent years. The Trader and The Huffington Post are both regional newspapers that would not typically be included in a national advertising campaign. The Christian Science Monitor is a national newspaper, but it also has a smaller readership and may not be included in all national advertising campaigns.

Although National Advertising Campaigns Rarely Include Newspapers Unless in Conjunction