Limited-service agencies refer to
A) advertising agencies that specialize in multiple aspects of the advertising process such as providing creative services to develop advertising copy, buying previously unpurchased media space, or providing Internet services.
B) advertising agencies that specialize in one aspect of the advertising process such as providing creative services to develop advertising copy, buying previously unpurchased media space, or providing Internet services.
C) the company's own advertising staff, which may provide full services or a limited range of services.
D) advertising agencies that specialize in one aspect of the advertising process such as providing creative services to develop advertising copy, or buying previously un-purchased media space, with the exception of providing Internet services
E) advertising agencies that specialize in one aspect of the advertising process such as providing creative services to develop advertising copy, or buying previously un-purchased media space, with the exception of providing Internet services,
Correct Answer:
Verified
Q205: FIGURE 16-7 Q206: There are five common approaches to posttests: Q207: When a company uses a(n) _, it Q208: An advertising agency may receive payment that Q209: There are five common approaches to posttests: Q211: who read at least half of the Q212: Posttests which involve studies such as controlled Q213: An advertising agency that deals in creative Q214: The company's own advertising staff, which may Q294: Which of the following statements about sales![]()
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