A mother handed her college-aged son a piece of paper and said, "By redeeming this you will receive 25 cents off your next purchase of Birdseye lima beans." Birdseye is using a __________ to stimulate demand for its lima beans.

Question

Quizplus · Accepted Answer

A coupon is a document that entitles the holder to a discount or savings on a particular product. In this case, Birdseye is offering a coupon that gives a discount of 25 cents on the purchase of their lima beans. This is a common strategy used by companies to stimulate demand for their products by offering incentives to customers in the form of coupons.

A Mother Handed Her College-Aged Son a Piece of Paper