Michael Angelo's Pepperoni Mini Calzones are easy-to-prepare snacks, but the manufacturer believes customers are not buying the product as predicted because they are unfamiliar with calzones.The manufacturer is interested in employing a sales promotion technique that will communicate the ease of preparation and encourage customers to try the product.Which method would it most likely employ?

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Using a demonstrator hired by the company to prepare the snack in a grocery store and give away the snacks to the shoppers would allow customers to taste and try the product before making a purchase. This hands-on approach would likely increase customer interest and confidence in the product, and also communicate the ease of preparation. A point-of-purchase display may also be effective in catching the customer's attention, but it would not address the issue of unfamiliarity with calzones as well as the demonstrator method. The other options do not focus on communicating the ease of preparation and may not effectively address the issue of customer unfamiliarity with calzones.

Michael Angelo's Pepperoni Mini Calzones Are Easy-To-Prepare Snacks, but the Manufacturer