Trade-oriented sales promotions refer to
A) promotions where charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
B) methods used to get a nonpersonal, indirectly paid presentation of a company or its products, examples are news releases, news conferences, and public service announcements.
C) advertisements that show actual consumers using the product.
D) sales tools used to support a company's advertising and personal selling directed to wholesalers, distributors, or retailers.
E) sales promotions which are directed to ultimate consumers and are used to support advertising and personal selling.
Correct Answer:
Verified
Q261: Sales tools used to support a company's
Q262: Advertising programs in which a manufacturer pays
Q263: Method of obtaining nonpersonal presentation of an
Q264: A discount on each case of goods
Q265: A hardware store owner placed an advertisement
Q267: Publicity tools refer to
A)methods of tying charitable
Q268: A variation of the case allowance is
Q269: An announcement that German pharmaceutical giant Bayer
Q270: A trade promotion where the manufacturer gives
Q271: In planning and obtaining publicity, a frequently
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