A trade promotion where the manufacturer gives a retailer a case allowance price for products in their warehouse, which prevents shelf stock from running down during the promotional period is referred to as a _________.

Question

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A "floor stock protection program" is a trade promotion strategy where a manufacturer offers a discounted price to a retailer to prevent the stock on the sales floor from running out during the promotional period. This encourages retailers to maintain a consistent level of stock on their shelves, which benefits both the manufacturer and the retailer. The other options (A, C, D, and E) are not commonly used terms in trade promotions.

A Trade Promotion Where the Manufacturer Gives a Retailer a Case