In the traditional advertising model, advertisers were charged using a __________ approach, which charged for the impressions made by an ad.Google transformed the traditional model to a model called __________ where an advertiser pays only when somebody actually clicks on the ad and is delivered to their Web site.

Question

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The traditional advertising model followed the cost per thousand impressions approach, while Google's model is based on cost-per-click, i.e., an advertiser pays only when someone clicks on the ad and lands on their website.

In the Traditional Advertising Model, Advertisers Were Charged Using a __________