Some companies, such as Saturn, have even created their own online communities as showcases for their brands and products.One advantage of this medium is that it is less expensive than other forms of marketing; a minor disadvantage is
A) customers become so involved with the social aspects of the site, they postpone their purchases.
B) the site may require constant monitoring by the company or its advertising agency.
C) customers compare information about other companies not just Saturn.
D) customers get frustrated by the deficiencies of their personal Internet carrier.
E) it is too easy for competitors to copy online promotions.
Correct Answer:
Verified
Q1: Promotion represents the fourth element in the
Q3: The promotional mix includes advertising, personal selling,
Q4: The _ can be used to inform
Q5: New forms of communicating with customers, such
Q6: The promotional mix includes advertising, _, sales
Q7: Promotion represents the fourth element in the
Q8: remind them later about the benefits they
Q9: The promotional mix includes advertising, personal selling,
Q10: The promotional mix includes advertising, personal selling,
Q11: The _ includes advertising, personal selling, sales
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