Promotion represents the fourth element in the marketing mix.The promotional element consists of communication tools, including advertising, personal selling, sales promotion, public relations, and _________.
A) human resources
B) public service
C) direct marketing
D) online networking
E) special events
Correct Answer:
Verified
Q2: Some companies, such as Saturn, have even
Q3: The promotional mix includes advertising, personal selling,
Q4: The _ can be used to inform
Q5: New forms of communicating with customers, such
Q6: The promotional mix includes advertising, _, sales
Q7: Promotion represents the fourth element in the
Q8: remind them later about the benefits they
Q9: The promotional mix includes advertising, personal selling,
Q10: The promotional mix includes advertising, personal selling,
Q11: The _ includes advertising, personal selling, sales
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