The __________ includes advertising, personal selling, sales promotion, public relations and direct marketing.
A) promotion channel
B) communication chain
C) marketing matrix
D) promotional mix
E) media mix
Correct Answer:
Verified
Q6: The promotional mix includes advertising, _, sales
Q7: Promotion represents the fourth element in the
Q8: remind them later about the benefits they
Q9: The promotional mix includes advertising, personal selling,
Q10: The promotional mix includes advertising, personal selling,
Q12: The _ element of the marketing mix
Q13: Many companies create a branded presence such
Q14: The promotional element consists of communication tools,
Q15: Promotion represents the fourth element in the
Q16: The promotional mix refers to
A)the three key
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