The promotional mix includes __________, personal selling, sales promotion, public relations, and direct marketing.

Question

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The promotional mix includes five elements: advertising, personal selling, sales promotion, public relations, and direct marketing. The other options such as publicity, infomercials, risk-free trials, and word-of-mouth are tactics that may be used within these elements, but are not part of the promotional mix itself.

The Promotional Mix Includes __________, Personal Selling, Sales Promotion, Public